British singer and songwriter Emeli Sande' take a break from the piano for a playful moment during the filming of the Lincoln Journey series. (Photo courtesy of The Lincoln Motor Company)
The Lincoln Motor Company is more than about manufacturing fine automobiles. Here of late, the luxury brand of Ford Motor Company has been showcasing inspiring African-Americans who have big dreams of being successful.
Through their "The Journey" campaign, Lincoln seeks out entrepreneurs, artists and others who have followed their dreams in the African-American community.
One such person is Emeli Sande', a British award-winning singer and songwriter who loves creating music on the piano as she shared her "Journey of Unconditional Love" while being featured as the first artist in the program.
Sande' does not see her music as being commercial; she draws inspiration from the people around her and finds the experience incredible and humbling.
"When my fingers tough the keys, I can speak 10 more languages," said Sande'. "I hope the music will last longer than my life will."
The campaign will consist of seven videos and also include award-winning filmmaker Nelson George; award-winning director Kenny Leon; award-winning artist Danny Simmons; artist Afua Richardson; photographer Terrence A. Reese; and acclaimed couture designer Bobby Joseph.
Their stories will be chronicled on the "Lincoln Now" storytelling platform, which will also take an insiders look at artisans and craftspeople in the fields of art, design, fashion, cuisine, engineering and more.
The series will also be available on Lincoln's social median channels, including Facebook, Twitter and Instagram.
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